What is ONDC(Open Network for Digital Commerce)?

ONDC, also known as the Open Network for Digital Commerce, represents a collaborative effort among merchants and brands to establish an interconnected digital commerce platform. This platform facilitates standardized payment processing services, enabling member businesses to seamlessly integrate their online stores within the network.

The ONDC platform operates as an intermediary layer that bridges the gap between buyers and sellers. When a buyer utilizes ONDC to search for a specific product, they receive a comprehensive list of affiliated sellers offering that item. ONDC further empowers buyers to compare prices, quality, and discounts.

ONDC is a non-profit Section 8 company, established by the Government of India's Department for Promotion of Industry and Internal Trade, with primary objective of promoting open online commerce. Its inception took place on December 31, 2022, with initial funding from the Quality Council of India and Protean eGov Technologies Limited.

ONDC is not an application or software; rather, it comprises a set of specifications aimed at fostering open connectivity and collaboration among shoppers, technology platforms, and retailers. Its core mission is to create an inclusive and thriving ecosystem.

How does the ONDC network work for digital commerce, ONDC and its importance

ONDC Buyers and sellers come together to build an enduring holistic platform for simplifying Digital Commerce. ONDC serves as an intermediary, bridging the gap between multiple applications, and uniting purchasers and vendors within the realm of online shopping. It offers a unified platform where users can conveniently compare prices, investigate a multitude of choices, and initiate orders from a diverse array of vendors, spanning from local neighbourhood shops to extensive supermarket chains. This grants you the liberty to peruse a wide range of products and discover exceptional bargains.

Impact of the ONDC Network (Open Network for Digital Commerce)

In India, over 12 million individuals derive their income from the sale or resale of various products and services. Yet, a mere 15,000 of these sellers, constituting a mere 0.125% of total, have managed to tap into the realm of e-commerce. For the majority of sellers, particularly those hailing from small towns and rural areas, e-retail remains an elusive opportunity. The ONDC (Open Network for Digital Commerce) recognizes the exceptional potential to elevate e-retail participation in India, aiming to boost it from its current 4.3% to its fullest extent. Their mission is to significantly enhance digital accessibility throughout the nation by facilitating the comprehensive inclusion of all seller types and sizes.

History of The ONDC Network - Open Network for Digital Commerce

Established with the goal of creating an inclusive e-commerce ecosystem, ONDC's journey began on July 5, 2021, when the Department for Promotion of Industry and Internal Trade (DPIIT) formed an Advisory Council.

Under the guidance of Quality Council of India (QCI), ONDC was developed using open source methodologies, open specifications, and network protocols. It encompasses inventory management, logistics, and dispute resolution, with the ambition to capture 25% of domestic digital commerce market within two years.

Several public and private entities, including prominent banks, invested in the network to become early promoters. Common Service Centres (CSC) announced plans to promote ONDC in rural areas through Grameen e-Stores, while the National Payment Corporation of India (NPCI) and National Stock Exchange of India also pledged support.

As of July 2022, more than 20 organizations committed over ₹255 crore to ONDC. The pilot phase was launched in April 2022 in several cities, with plans to expand nationally by the end of 2022. ONDC aims to revolutionize digital consumption in India, potentially increasing it by $340 billion by 2023.

ONDC has garnered support from various sectors, including agriculture and small industries, with plans to collaborate on schemes like One District One Product (ODOP). The platform seeks to rectify consumer issues and promote vernacular language support.

Public beta testing started in September 2022, offering a more competitive commission structure compared to major online shopping platforms. By March 2023, ONDC will introduce network-wide seller ratings, including feedback and grievance resolution metrics.

Additionally, the NPCI Bharat Bill Payment System launched the NOCS platform to offer reconciliation and settlement services for ONDC transactions, integrating with banks and fintechs to further enhance the network's capabilities.

ONDC: Revolutionizing Digital Commerce in Bharat

The Open Network for Digital Commerce (ONDC) is spearheading a revolutionary transformation in India's digital commerce landscape. As a government-backed initiative, ONDC aims to provide a level playing field for all stakeholders in the ecosystem, empowering small businesses and consumers alike. By establishing a unified digital marketplace, it streamlines trade processes, reduces costs, and fosters innovation. ONDC leverages blockchain and other cutting-edge technologies to enhance transparency, security, and trust in online transactions. With its potential to unlock new economic opportunities and bridge the digital divide, ONDC holds immense promise in shaping a more inclusive and equitable future for digital commerce in Bharat.

Change For Digital Commerce, ONDC is the way to Go!

Democratizing Digital Commerce

ONDC can democratize digital commerce by making it more accessible to a wider range of businesses and individuals. It can level the playing field and reduce the dominance of large corporations.

Empowering Local and Emerging Sellers

ONDC can empower local and emerging sellers by providing them with a platform to reach a broader audience and compete effectively in the digital marketplace. This can potentially boost entrepreneurship and small business growth.

Contributing to a Brighter Future for Bharat

By fostering digital commerce growth, ONDC can contribute to the economic development and prosperity of our country. This can translate into job creation, increased income, and a better quality of life for many.

Inclusive Growth Initiatives

ONDC can be a part of inclusive growth initiatives, ensuring that the benefits of digital commerce are spread across various sections of society, including those who might have been traditionally marginalized.

Contributing to Digital Initiatives

ONDC can align with broader digital initiatives and strategies, helping India harness the potential of the digital economy. This can lead to increased innovation and technological advancements in various sectors.

ONDC Network Gift Cards

The journey of the ONDC has been defined by an unwavering commitment to the vision of democratizing digital commerce and empowering sellers in Bharat. ONDC serves as a guiding light of progress, aligning its endeavors with the broader goal of a digitally connected and economically empowered Bharat, thereby ensuring an inclusive and prosperous future for our nation.

To further champion this vision and elevate your corporate gifting experience this Diwali, we are excited to introduce ONDC Gift Cards, powered by OmniCard. ONDC Gift Cards represent the ideal choice for expressing gratitude, fostering employee engagement, and spreading joy during the festive season.

Businesses can effortlessly issue and instantly send Gift Cards through a robust dashboard, offering users a secure and user-friendly web application, eliminating the necessity for mobile app downloads.

These ONDC gift cards not only enhance your corporate rewards solutions but also contribute to the growth and promotion of emerging brands and sellers throughout Bharat. OmniCard, a Spending Solutions Company licensed by the RBI, provides Gift Cards backed by RuPay, endorsed by the National Payments Corporation of India (NPCI). Embrace the spirit of giving this Diwali with ONDC Gift Cards and support the digital commerce revolution in Bharat.

Why the ONDC Network Gift Cards are a Game Changer

Democratizing Digital Commerce: ONDC's core mission is to democratize digital commerce in Bharat, making it accessible to all. By introducing Gift Cards, they enable individuals and businesses of all sizes to participate in this digital ecosystem, leveling the playing field.

Empowering Businesses: ONDC Gift Cards empower businesses by offering a seamless and efficient way to issue and distribute gifts. This enhances corporate gifting experiences, fostering goodwill and employee engagement, which is crucial for any organization.

Inclusivity: The ONDC Network is committed to an inclusive vision. Gift Cards are a versatile tool for promoting financial inclusion, as they can be used by a wide range of consumers who may not have access to traditional banking services.

Supporting Emerging Brands: ONDC Gift Cards are not just about corporate gifting; they also contribute to the growth of emerging brands and sellers across Bharat. By using these cards, individuals can explore and support local and emerging businesses, which is a significant boost to the economy.

Technology-Driven: The ONDC Gift Cards are technology-driven, offering a user-friendly web app that eliminates the need for mobile app downloads. This user-centric approach enhances convenience and accessibility.

Aligned with National Vision: ONDC's initiatives are closely aligned with the broader national vision of a digitally enabled and economically empowered Bharat, contributing to the nation's progress and prosperity.

Benefits of ONDC Gift Cards by OmniCard

Easy to Use

The simplicity of these gift cards makes them accessible to a wide range of users, enhancing the overall user experience.

Use at any ONDC Buyer App

The flexibility to use these gift cards at any ONDC Buyer App Like PayTM, Mystore,Pincode etc means that recipients can choose from a variety of products and services across the ONDC network.

Vast Product Selection

With over 1.06 crore products to choose from, gift card recipients have a wide range of options to pick the perfect item for themselves. Categories like grocery, food, home decor and more are available.

Large Seller Base

The ability to purchase from over 1.76 lakhsellers means that users have a diverse set of sellers and vendors to explore, ensuring competitive prices and choices.

Intuitive Dashboard

The presence of an intuitive dashboard for end-to-end card management simplifies the process of managing and issuing these gift cards.

Unlimited Card Issuance

The capability to issue unlimited cards, and even multiple cards to a single employee, makes it convenient for businesses to use these gift cards as incentives or rewards for their employees.

Bulk Card Management

The feature to manage gift cards in bulk streamlines the process for organizations looking to distribute a large number of cards, which is particularly useful for mass corporate gifting or promotions.

Effortless Employee Experience

An emphasis on making the experience seamless and convenient for employees can lead to higher satisfaction and engagement with the gift card program.

Dedicated Customer Support

Having dedicated customer support ensures that any issues or inquiries can be addressed promptly, enhancing the overall experience for both the gift card provider and recipient.

Robust Security

Security is paramount when it comes to payments. Robust security measures are essential to protect the value of the gift cards and the information associated with them.

How to order food and grocery on ONDC?

Ordering food and grocery on ONDC platforms is a simple and easy process. You can use any ONDC buyer App, choose from a wide array of products and services featuring exclusive deals and you are done!

What are the ONDC network Buyer Apps?

These buyer apps help brige the gap betweeen the buyer and seller.

Paytm: Paytm is a well-known digital payment and financial services platform in India. It offers a wide range of services, including bill payments, mobile recharges, online shopping, and more.

Mystore: Mystore is an ONDC network connected marketplace built in India for Indian sellers.

Craftsvilla: Craftsvilla is an Indian online marketplace that specializes in ethnic and handmade products, including clothing, jewelry, home decor, and more.

Spice Money: Spice Money is a digital wallet and financial services platform in India. It provides services like money transfers, bill payments, and more.

Pincode: Pincode is India’s largest hyperlocal shopping app built on the the network. Experience hassle-free shopping for groceries, food, fashion, electronics and more.

Magicpin: Magicpin is a platform that allows users to discover local businesses, restaurants, and stores and earn cashback or rewards for their purchases.

Empowering Sellers across India using Open Network for Digital Commerce ONDC

Digital Infrastructure: Providing sellers with access to digital infrastructure and online platforms to list and sell their products.

Access to Markets: Connecting sellers with a broader customer base, both domestically and internationally, through online marketplaces.

Regulatory Support: Advocating for policies and regulations that are favorable to businesses and sellers.

Technology Solutions: Providing sellers with technology tools and solutions to manage inventory, orders, and customer interactions efficiently.

Importance of Open Network for Digital Commerce, ONDC network

ONDC is an important initiative that aims to transform the digital commerce landscape in India. It is designed to bring several benefits to various stakeholders, which are highlighted in your list:

Tailored Shopping Experience

ONDC can enable a more personalized and tailored shopping experience for consumers. With access to a wide range of products and services from different sellers and platforms, consumers can find what they need more easily, receive product recommendations, and enjoy a seamless shopping journey.

Enhanced Customer Experience

By facilitating interoperability and seamless integration between various online shopping platforms, ONDC can improve the overall customer experience. This might include smoother transactions, simplified returns and refunds, and consistent service standards across different platforms.

Fair Competition

The network aims to create a level playing field for both large and small businesses. It can help smaller retailers and startups reach a wider customer base by providing them with equal access to the digital commerce ecosystem. This promotes fair competition and prevents the dominance of a few big players.

Interoperability

Interoperability is a key feature of ONDC, which means different e-commerce platforms can communicate and share data effectively. This can simplify the process for sellers to list their products on multiple platforms, streamlining operations and reducing overhead costs.

Innovation and Growth

ONDC has the potential to drive innovation within the e-commerce sector. As different platforms and businesses connect and collaborate, they can create new solutions, services, and business models. This innovation can lead to the growth of the digital commerce industry as a whole.